Rolex watches - From 1945 to the Present

By the end of the Second World War, Rolex watches had already established itself as the manufacturer of one of the most reliable and accurate wristwatches in the world. In addition, Rolex watches proved its exceptional expertise in creating jeweled movements. It now started concentrating more on exceeding its limits and came up with a series of special watches (Tool Watch Models) that had never before been built. Some of the major achievements of Rolex watches that set definitive benchmarks and made it the "King" in watchmaking and the luxury goods industry included the following:

On November 24, 1945 Rolex watches rolled out a new model, "Datejust," that remains a definitive symbol of the luxury watch. It was the first model of its kind that displayed the numbered date through a tiny aperture at the three o'clock position. To this very day, it is one of the most popular and expensive Rolex watches models. Since it was launched on the forty year Jubilee anniversary of Rolex watches, the exquisite bracelet that it flaunted was named the "Jubilee." Today, if you buy a brand new Rolex watches Datejust, you will find the cyclops lens (that looks like a glass bubble) over the date display. This was added in 1954 in order to make the date easier to see by magnifying it 2 ½ times.

Even to this very day, with the world watch market flooded with cheaper quartz watches and second-rate imitations, Rolex watches continues to manufacture its highly accurate, chronometer certified mechanical watches. In fact, with the beginning of the 21st century, it has created an institute called the "Watch Technicum" in the small town of Lititz, Pennsylvania where 12 students are trained every year in the art of mechanical watch repair. The supreme engineering of Rolex watches in making quality watches places it among the top 100 companies in the world. Today, it is the single largest luxury watch brand! Producing about 2000 watches per day, it has been ranked #71 on the 2007 annual list of the top 100 global companies by Business Week magazine and at the top slot amongst all watch companies.Rolex watches has continuously improved the functionality and look of different Rolex watches models under all of the three major categories: Oyster Perpetual, Professional, and Cellini. In the future, you may hope to come across even better versions of the current models and be able to lay your eyes on altogether new models offering never-before-seen features. It is rightly said that tradition meets innovation at Rolex watches. Perhaps no other company in the world has such a tradition and consistent legacy of both innovation and high qualitative standards. Without question, Rolex watches is the place where luxury and precision are one.